For ‘mmm’ the bell tolls.

We created a way to wrangle the whole family to gather around Domino’s, even when everyone’s scattered at work, soccer practice, and more. Using the Domino’s app, customers who place an order can then ring the virtual Domino’s Dinner Bell, and our custom “Dom” dinner bell tone, would would sound on the devices of their family members, no matter where they are. Nobody can resist the call of Domino’s, so it’s a surefire way to get everyone hurrying home so they can get the pizza while it’s still hot.

Our custom “Dom” dinner bell tone was crafted to sound at once like a doorbell (to signify pizza’s arrival), the word “Dom” (short for Domino’s, duh), and a choir of angelic voices singing (because pizza time is always glorious).