A very meta way to tell you all the ways you could earn Domino’s Rewards points.

To show people all of the different ways they could earn Domino’s Piece of the Pie Rewards points, from ordering by phone to ordering with an emoji, to now ordering in-store, we built an elaborate human-sized Rube Goldberg machine with a Domino’s pizza maker at the center of it.

But then, we got a little meta. We turned our Rube Goldberg machine into a playable game that not only taught people all the ways they could earn points, but also actively provided them with yet another new method to earn points if they beat the game.