Bad roads shouldn’t happen to good pizza.

For years, Domino’s has innovated in the delivery space to improve the entire pizza experience. But with the the other half of the business growing daily, we wanted to do something for our carryout customers, to ensure their pizza gets home in pristine condition.

So we took on a nemesis that exists on almost every street in the USA: potholes. We worked tirelessly for months to partner with local governments to repave bad roads in all 50 states, so that carryout customers could get their pizza home safely no matter where they live.

CLIENT:
Domino’s

PROJECT:
Paving for Pizza

DATE:
June 2018

Paving for Pizza Case Study
1:35

Paving for Pizza
:30

Inside Out
:15

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