Domino’s opened 150,000+ new locations in a single day.
Most food delivery companies require a physical address to deliver to. But in a single day, Domino’s opened over 150,000 locations called “Hotspots” that don’t have an address—places that pair well with pizza, like parks, beaches, campus quads, and more.
Using the Domino’s app or when ordering online, customers can select from existing Hotspots near them or nominate new places to be named Hotspots.
CLIENT:
Domino’s
PROJECT:
Hotspots
DATE:
April 2018
Hotspots Case Study
1:29
Ribbon Cutting
:30
Ribbon Cutting
:15
Sasquatch
:15