For couples who prefer the finest pizza over fine china.
Weddings can be impractical all around, including the traditional gifts. So we went non-traditional, and let engaged couples register for what they really want: pizza. Bachelor[ette] party pizza. Wedding night pizza. Thank-you-card-marathon pizza. You name it.
Then, the dumpster fire that was 2020 hit. And 63% of betrotheds had to postpone their nuptials due to COVID-19. So, we included a new Raincheck Registry option. It allowed would-be guests to buy gifts for the couple to ease the wait until their postponement date, with packages for the “Virtual Vendor Call-a-thon,” “Bridal Shower But Make it Virtual,” and of course, “The OG Wedding Date.” We even surprised a few Raincheck registrants by buying them their entire registries. Not just their Domino’s ones. All of them. Fine china included.
CLIENT:
Domino’s
PROJECT:
Wedding Registry
DATE:
February 2017 & June 2020
Wedding Registry Case Study
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